Project Marketing Company (PMC) launches today

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Project Marketing Company (PMC) launches today; offering developers a more comprehensive, full-service agency approach.

 1 July, 2020, SYDNEY: Formerly The Property Gallery by Ray White Erskineville, the turn-key property sales and project marketing brainchild of Peter Shield, the Project Marketing Company - Ray White, launches today. 

PMC is a full-service agency for property developers assisting with everything from site acquisition, DA planning, construction design based on decades of buyer insights, comprehensive in-house marketing, sales strategy and implementation, and property management.

Peter has over 40 years’ experience in real estate, owning and running several agencies up and down Australia’s eastern seaboard. He has built an extensive contact list that allows PMC to direct clients to the best finance, project management, consultancy and legal professionals in the industry.

"At PMC we understand that Property Developers desire to deal directly with the agency principals rather than being shuffled down to less experienced players within large real estate practices. This is the cornerstone of our business model," says Peter Shield.

Sales rate is one of the key factors to a development’s success which is usually impacted by buyer doubt and nervousness of buying off-the-plan. This is a very real challenge many developers and sales agents face and one that PMC has focused heavily on addressing in its new operating model. PMC has placed technology at the heart with highly trained agents to better articulate projects for sale giving buyers more confidence in investing in off-the-plan. This in turn has allowed PMC to sell projects much faster and for a stronger price thus making clients a healthier profit.

“The Project Marketing Company is not a cookie-cutter real estate agency. We offer intuitive, adaptive and innovative solutions to our developers. As a team we harness the power of technology such as 3D modelling, rendering and virtual display suites that allows buyers to immerse themselves in the off-the-plan apartments we have for sale, instead of just using traditional materials such as sales books and brochures which don’t give buyers enough assurance to make an informed decision,” says Peter Shield.

Now based in Sydney’s Surry Hills, Peter, Andrew and the sales team are on hand to help buyers personally experience off-the-plan properties, browsing floor plans and experimenting with details like furnishings, fittings and apartment aspect, to ensure that they’re buying the right home or investment for their lifestyle.

See their listings here: https://www.pmcraywhite.com.au

Peter and Andrew are available for interviews and photo opportunities. 
More information - Peter Shield, Principal - peter.shield@raywhite.com 0417 884 882

Office Address: 9/410 Crown Street, Surry Hills, NSW, 2010

Office Phone: +61 (2) 9004 8800

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